Argument Analysis Advertising Assignment Example | Topics and Well Written Essays - 750 words

Argument Analysis Advertising - Assignment Example Yet the notion of advertisement in persuading the consumers remains the same. Over the last 10 years the advertisement media have developed immensely principally led by the digital media revolution (Kelley & Jugenheimer, 7). The paper will seek to analyze the reason behind the changing structure of advertisement with logical underpinnings. The backdrop will be online advertising. 2. Online advertisement- A dominating business Online advertising in the present world has become one of the most significant businesses generating huge revenues related to the web based businesses. The development of the websites at very cost effective structure has led the smaller web sites like that of the blog sites earn huge revenue. The online internet marketing forms the nucleus of the estimated aggregate e-commerce economy worth $34 billion. In the year 2008, online advertising in the United States of America accounted for around 8.8 percent of all forms of advertising. The potential of the online ad vertising is also boosting as per the estimates of the market analysts (Evans, 2). 2.1 Supply side analysis The suppliers get the ease in carving out a niche in their business by driving consumers directly to the sites which is basically a large platform where the consumers can explore the varieties of goods and services and purchase them by making few mouse clicks. The cost of advertising is highly minimized in this case. The enhanced technologies lead the suppliers in executing efficient business operations matching the exact needs of the customers. The networking chains also get amplified in the online advertisement. As an instance it can be said that if a person has visited an organization’s website and possess interest in the industry then they can recommend it to other people interested in business which is an example of precision marketing. Online marketing also comes with much lower risks as with the development of the technology it helps the entrepreneurs in judging properly the status of the business and making cost benefit analysis (Mapping the Display landscape, 8). There are many other supply side causes that led to the rapid development of online advertising but the scope of discussion is limited and hence the relevant ones are elucidated. 2.2 Demand side analysis The consumers can shop their favorite stuffs sitting in the comfort of the room at the expense of just a few clicks and they possess greater control over the content they view on the website as compared to traditional media like television. Majority of the online advertising inventory possess a real time and customized platform for the particular viewer (Evans, 2). As compared to the traditional advertising, the consumers are no longer just receivers at one end of the communication but also actively take part in the marketing process with the inclusion in the development as well as that of the distribution of the advertisements. The consumers collaborate in the structuring of mar keting and develop a more efficient personal relationship with the companies (Liu, 5). The online advertising allows the economy for the reduction of the amount of resources which are allocated in developing content for the purpose of

Education Essay Example for Free

Education Essay Did you know that education in school is really important? Many parents believe that education is important because it leads to a degree which grants you a good job. With an education you can get a steady pay check. With that pay check you will get away to financial independence as an adult. Why is Education So Important? he first thing that strikes me about education is knowledge gain. Education gives us knowledge of the world around us. It develops in us a perspective of looking at life. It helps us build opinions and have points of view on things in life. People debate over the subject of whether education is the only thing that gives knowledge. Some say, education is the process of gaining information about the surrounding world while knowledge is something very different. They are right. But then, information cannot be converted into knowledge without the catalyst called education. Education makes us capable of interpreting things rightly. It is not just about lessons in textbooks. It is about the lessons of life. Did you know that education in school is really important? School and education help people you understand beyond the world around them. Education helps ones immediate family, area, region, country, culture, race, or civilization. These different subjects open up information and knowledge. An important aspect of education is learning how to learn in order differentiate fact from fiction. Education is important because it equips us with all that is needed to make our dreams come true. Education opens doors of brilliant career opportunities. It fetches better prospects in career and growth. Every employer of today requires his prospective employees to be well educated. He requires expertise. So, education becomes an eligibility criterion for employment into any sector of the industry. We are rewarded for exercising the expertise required for the field we venture. We are weighed in the market on the basis of our educational skills and how well we can apply them. Education brings about economic wealth, political stability and social prosperity; all these are hallmarks of a prosperous society. It can therefore be said that education playas an important role if a society is to be successful. Tertiary education is an important aspect in the development of any society that considers or aspires to be modern. It is by far the best investment that a nation or an individual can make in its youth or oneself respectively. Educated people are in a better position to contribute to the development of their country; these educated individuals get employment opportunities that give them satisfaction and also earn some form of respect among their work mates. It also plays an important role in the integration of a society in that by interacting with people from various areas, it will raise different issues that people in rural areas are facing thereby promoting knowledge and understanding of these areas Life is nothing without education? Life without education is like living in the streets. Without education youll become lost. You will not have a guaranteed future. You will no go home ridding your favorite car to your Own home. By learning your basic alphabets youll work your way through to have a professional career. Therefore with out Education to school you will not learn at all. Life is never without education. In societies without formal schools, parents pass skills on to children. Education starts before you ever go to school and goes on after you finish school. That said, formal education is a great way to ensure that every child knows what is most necessary to live in a particular society. Without education you will be an illiterate person your children in the future will come up to you and you’re not going to know how to answer them with a right answer. Education will help build your own perspective. Schools are the place you school of started how to pronounce and count. Importance of education is needed in order to succeed in today’s world. In order to receive education you must go through some process. Your first process is to graduate from high school with your diploma. The next step is to attend college to obtain a degree in a trade that you would like to pursue. Without education you wouldn’t get good pay or promotion that you deserve. However, some people feel that they can get by in life without education, sadly that is not true. If you would like at the graphic at the bottom you will see that the higher the education you have the more money you can make. Education is important to have in today’s society. Importance of education able you to have a good job security and knowledge of your field supporting the hard work a person put into there education. Overall, school is the basic start that will drive you to your future. With knowledge youll get the sense of pride that you know must of the things. Education will help brighten your children’s future. 66% of the US population has a high school diploma or high. You should be amongst these people.

A Lost Word :: essays research papers

A Lost Word   Ã‚  Ã‚  Ã‚  Ã‚  One word in the English language above all others throughout the history has caused more controversy, both in terms of human fatalities and words written about it than religion. Religion has been a subject of major controversy long before there was an English language, long before there was a word for the concept. What follows however, is not a discussion of the controversy, or history for that matter. What follows is a discussion of the word and it’s meaning. â€Å"Religion† since it’s first minting has come to be an immensely broad term. So broad in fact that It defies a singular comprehensive definition. The word has come to refer to a loose and chaotically organized system of aspects and ideas, topics of you will. Many philosophers have attempted to define religion but only succeed in identifying a new topic. Overlap is always the case but this continual attempt to define the word has only resulted in the continuation broadening process.   Ã‚  Ã‚  Ã‚  Ã‚  One such philosopher who sought a comprehensive analysis of religion was Karl Marx. Marx explained religion is economic, social and psychological terms. For his purposes Marx succeeded admirably. Marx held that man creates religion for himself and that when he looks into religion he sees his hopes and desires that have realized themselves through fantasy. Key in Marx’s conception is that religion is a construct. Without man there is no religion, that is to say there is nothing behind religion except a reflection of ourselves. The hope that man puts in religion, god, and an afterlife are simple fantasy. This hope is a resignation of the hope that satisfaction can be gained in the immediate world. We believe in a happy afterlife because we have given up hope in this life. The hope is a total illusion. It is the opinion of Karl Marx that due to the nature of religion, specifically its dependence on the fantasized and projected hopes of oppressed people, that w hen oppression ended, that religion would cease to be a compelling issue to man.   Ã‚  Ã‚  Ã‚  Ã‚  Far from the radical and political atheism of Marx stands Rudolf Otto. Rudolf, rather than examining religion from a secular and economic perspective, Otto focuses on the mystical and personal experience of religion. In fact Otto defines religion as the experience of awe and mystery. Otto describes a feeling of awe in the grasp of what is not so much perceived so much as it is felt.

Harry S. Truman’s Early Political Career & Its effects Essay

Preface This Research paper is meant for the academicians, students and those concerned with the international politics.   The complicated international politics is well understood by the prevailing American politics which has great bearings.   This report gives a brief insight of the Truman presidency and its impact. An Abstract   Ã‚  Ã‚  Ã‚   This report delves into the early political career of 33rd President of the USA.   His presidency is analyzed briefly concerning New Deal, World War and the Cold War.   A brief conclusion is appended at the end. Rationale of the Study The motivation of this study is to draw a fair conclusion about Truman’s early political career and the effect that his policies had on the America people up to the end of World War II. Truman, Harry S. (1884-1972): His Early Political Career With the demise of President Franklin D. Roosevelt on April 12, 1945, Vice President Harry S. Truman took over the Oval Office.   He knew he faced a difficult set of challenges.   However Truman’s most frightening task perhaps was following his predecessor, Roosevelt, who had restructured American governance, the Democratic Party, and the office of the presidency during his twelve years in office. Truman’s appointees were mostly undistinguished and contributed little to his presidency.   Ã‚  He inherited Roosevelt’s staff of presidential advisers.   By the mid-1940s, the President’s staff included administrative assistants, appointments and press secretaries, and counsels to the President.   It also included the Bureau of the Budget, formerly a part of the Treasury Department but, owing to the Executive Reorganization Act of 1939, now housed in the Executive Office of the President.   The New Deal and the war years focused the increasingly important and powerful role that a President’s staff played in policy-making. During the Truman years, the President’s staff continued to grow in size.   On the domestic side, the most important addition was the Council of Economic Advisers (CEA). The Employment Act of 1946 created the CEA to help the President make economic policy; liberal Democrats in Congress particularly wanted the CEA to be a preserve for progressives and liberal New Dealers.   Truman instead staffed the CEA with a mix of conservatives and liberals,   Truman treated the CEA as a set of presidential advisers, rather than as an independent body, and made sure that it remained under his control. Depression, New Deal, & World War Truman took office just as World War II entered its final stages.   His main task, then, was to outline to Americans his vision for the country’s future.   Ã‚  Two related issues — the future of New Deal liberalism and the re-conversion of the American economy from a war-time to a peace-time footing topped his agenda. With the war’s end, Truman needed to restructure the nation’s financial system towards consumer production and spell out the government’s future role in the economy. Truman presented to Congress a detailed twenty-one point message that nevertheless attempted to set the post-war political and economic agenda.   Truman called for new public works programs, legislation guaranteeing â€Å"full employment,† a higher minimum wage, extension of the Fair Employment Practices Committee, a larger Social Security System, and a national health insurance system. Overall, these requests showed an interest in maintaining and building upon the New Deal.   On reconversion, Truman pushed for quick demobilization of the military — a political necessity as the troops and their families clamored for a quick return to civilian life and the temporary extension of governmental economic controls. Truman’s program went nowhere.   Republicans and conservative southern Democrats in Congress were dead-set against many of the other proposed reforms, including an extension of FEPC, national health insurance, and a higher minimum wage.   The public, in addition, divided over the prospects of an enlarged social welfare state and continued government intervention in the economy; liberal Democrats and key constituents of the Democratic Party supported them, but many other Americans did not. Reconversion was rejected and stalled and Truman received the blame.   As a matter of fact, rapid reconversion would have been difficult for any President, because of the variety and challenge of its objectives: increased production of consumer goods, full employment, higher wages, lower prices, and peace between labor unions and industrial management. Paradoxically, a key Democratic constituency namely labor gave Truman the most headaches.   In August 1945, Truman stated that he would maintain price controls however that unions could pursue higher wages.   Ã‚  Beginning in late 1945 and lasting throughout 1946, a wave of strikes hit the steel, coal, auto, and railroad industries, and devastating key sectors of the American economy and stifling production of certain consumer goods. To end the strikes and restore industrial peace, he recommended compulsory mediation and arbitration, warned that the U.S. government would draft striking railroad workers, and even took a union — the United Mine Workers to court.   However by taking such a hard line, Truman had damaged his relationship with an important element of the party coalition. Truman’s other major economic problem was the time it took to convert from military to civilian production.   Consumer goods in high demand were slow to appear on the nation’s shelves and in its showrooms, frustrating Americans who desperately wanted to purchase items they had forsaken during the war. Price controls proved a principally difficult problem.   Ã‚  As controls began to disappear in mid-1946, prices shot upward; the rise in the price of meat which doubled over a two-week period in the summer, received the most attention.   In response, the government reinstituted price controls, angering meat producers who then withheld meat from the market. The combination of high prices and shortage infuriated consumers and voters, who often criticized the President.   By September of 1946, Truman’s popularity rating had sunk to 32 percent.   Many Americans, including the President’s supposed Democratic allies, wondered if Truman could successfully lead the nation. In his State of the Union address, he identified the need for legislation to solve the persistent problems of labor unrest and strikes. He offered no solution of his own, nevertheless, proposing only a temporary commission to study the issue and a declaration that he would sign no bill attacking organized labor. Republicans in Congress took up Truman’s challenge and passed the Taft-Hartley bill, which limited the power of labor unions by curbing union participation in politics, by approving state â€Å"right to work† laws, and by allowing the President to block strikes through a judicially mandated eighty day â€Å"cooling-off† period.   Truman vetoed Taft-Hartley in June 1947, declaring that it â€Å"would take fundamental rights away from our working people.† Congress superseded the veto; Truman, in turn, declared to accomplish the law’s provisions and he even applied several of them including the court injunction to bring an end to some strikes.  Ã‚   However, in opposing Taft-Hartley, Truman mustered the support of organized labor. Inflation continued to be a problem in 1947 and 1948 too, although prices did not rise as sharply as they had in 1946.   Food prices, especially, continued to rise.     Truman suggested a return to price controls, although with the knowledge that congressional Republicans would reject such a measure and which they did. Finally, in 1947, Truman reaffirmed his support for liberal initiatives like housing for the poor and federal assistance for education. He vetoed Republican tax bills perceived as favoring the rich and rejected a Republican effort to raise tariffs on imported wool, a measure he deemed isolationist.   These positions, combined with his veto of Taft-Hartley and his sympathy toward price controls, situated Truman as the chief defender of the New Deal against Republican encroachments. Truman also took a stand in 1947 on civil rights.   Ã‚  His failed 1945 proposal to extend FEPC was, partially, an effort to woo black voters so important to the Democratic Party.   In the summer of 1947, Truman became the first President to address the National Association for the Advancement of Colored People (NAACP), to whom he declared his forthright support of African-American civil rights.   Speaking to a crowd of 10,000, Truman declared that â€Å"The only limit to an American’s achievement should be his ability, his industry, and his character.† Truman however, proceeded warily on Civil rights front.   In early 1948, he sent his civil rights proposals to Congress, but did little to urge their passage.   He also announced that he would issue executive orders in the future to integrate the armed forces and to ban discrimination in the civil service.   Ã‚  By early 1948, therefore, his support for civil rights was more rhetorical than substantive.   However, as he followed this strategy with increasing skill throughout the year, Truman stood poised to win Democratic votes. In his 1948 State of the Union address, Truman again called for civil rights legislation, national health insurance, a housing program, and a higher minimum wage. On a cross-country train tour in early 1948 dubbed a â€Å"whistle stop† tour by Republican Senator Robert Taft.   Truman used a new extemporaneous speaking style.   Audiences warmed to this new public persona: the plain-spoken, hard-fighting Harry Truman from Missouri.   Still, most political observers and many Democrats thought Truman would not win re-election in 1948. Truman also embraced more fully the cause of black civil rights by issuing executive orders desegregating the military and outlawing discrimination in the civil service.   Ã‚  He won an upset victory that fall over his Republican opponent, Governor Thomas Dewey of New York. Fair Deal Propped up by his dramatic victory, Truman announced an agenda in early 1949, which he called the â€Å"Fair Deal.†   It was a collection of policies and programs much desired by liberals in the Democratic Party: economic controls, repeal of Taft-Hartley, an increase in the minimum wage, expansion of the Social Security program, a housing bill, national health insurance, development projects modeled on the New Deal’s Tennessee Valley Authority, liberalized immigration laws, and ambitious civil rights legislation for African-Americans. Conservatives in the Republican and Democratic parties had little use for Truman’s Fair Deal.   National health insurance and repeal of Taft-Hartley went nowhere in Congress.   Ã‚  Moreover Truman’s agricultural program, the â€Å"Brannan Plan,† designed to aid the family farmer by providing income support, had difficulties; it was replaced by a program that continued price supports.   Congress did approve parts of the Fair Deal; Truman won passage of a moderately effective public housing and slum-clearance bill in 1949, Noticeably, Truman had misjudged in reading his electoral victory as a mandate to enact a liberal political, social, and economic agenda. Just as important, Truman believed the â€Å"Fair Deal† as an opportunity to transform the Democratic Party into an alliance of urban dwellers, small farmers, labor, and African-Americans.   Absent from this proposed coalition were white conservative southern Democrats. In addition, public opinion polls showed that most Americans wanted Truman to protect the New Deal, not expand it.   Ã‚  Similarly, Truman misjudged congressional opposition to a larger social welfare state — opposition strengthened by the public’s lack of support for the Truman agenda.   Whatever enthusiasm remained for the Fair Deal was lost, after the summer of 1950, amidst preoccupations with the Korean War. Economic Growth At the same time as Truman fought for the Fair Deal in 1949, he also encountered a rather severe economic retardation.   Ã‚  Both unemployment and price increases rose during the first six months of that year, reinforcing fears that the nation’s post-war economic boom was over.   Truman’s economic policy sought to balance the federal budget through a combination of high taxes and limited spending; any budget surplus would be applied to the national debt.   As the economy slowed down, Truman in mid-1949 abandoned his hope for a balanced budget and gave some tax breaks to businesses. The economy responded by perking up in 1950. Frum states candidly: â€Å"No American president ever proposed worse economic policies than Harry Truman. The great post-war economic boom that began in 1945 appalled and disgusted Truman, and he exerted all his political power in an attempt to shut it down. Truman wanted to impose a permanent war economy on the United States† (p. 85). (1) Truman Doctrine, Marshall Plan & The Cold War: An Analysis The Truman Doctrine was the drive for the change in United States foreign policy, from isolationist to internationalists; thus Americans were drawn into two wars of containment and into world affairs.   The Truman Doctrine led to a major change in U.S. foreign policy from its inception. The outcome of World War II inspired the U.S. to issue a proclamation that would stop Communist influence all over the world.   Nevertheless, zeal in that achievement sent American soldiers to die in Vietnam and Korea for an apparently pointless cause. A direct result from the Truman Doctrine was the Marshall Plan. This came about when Truman appointed General Marshall as Secretary of State. In that position, he observed â€Å"Europe’s economic plight.† Marshall proposed a plan that would offer aid to all nations â€Å"West of the Urals.† (p. 355) (2). The Truman Doctrine has impacted everyone in the U.S. and nearly every country in the world since its declaration in 1947.   Some critics castigate the Doctrine: â€Å"Critics blamed involvement in Korea and Vietnam on the Truman Doctrine. Without the Doctrine . . . the U.S. might have minded its own business.† (p. 571) (3). Moreover, in 1949 the Soviet Union dared to acquire a nuclear capability, and so the Cold War started because the West had to respond to this sudden threat.   On July 25, 1945, the day Truman recorded in his diary, â€Å"We have discovered the most terrible bomb in the history of the world,† adding, â€Å"It is certainly a good thing that Hitler’s crowd or Stalin’s did not discover the atomic bomb.†(4).  Ã‚   It seems that the Cold War developed in the mind of a skeptic Truman.   It has been argued that his dropping two nuclear bombs on Japan was to some extent motivated by a desire to intimidate Russia–as Cold War strategists often said, Russia respects nothing but power and force (5)(6). Conclusions Almost as soon as World War II ended the United States found itself entangled in a somewhat subtler and more complex Cold War with the Soviet Union.   This ideological conflict was an overwhelming influence in the formulation of American foreign and domestic policies for the next 45 years and redefined the America’s role in the world community.   American foreign policy that was founded upon George Washington’s warning to â€Å"beware foreign entanglements† soon found itself rebuilding Europe through the Marshall Plan, defending it under NATO, and eventually struggling to contain communism on a worldwide scale. Accusations of corruption troubled Truman since his earliest days in politics.  Ã‚   During his presidency, the corruption charges proliferated, in part because they were effective political weapons for Truman’s opponents. However these charges also resonated as some members of the administration did participate in ethically questionable, if not illegal, activities. End Notes Frum, David. What’s Right: The New Conservative Majority And The Remaking Of America, 1996, Basic Books. Truman, Margaret. Harry S. Truman, 1973, New York: William Morrow and Co., Inc., 344-372. McCullough, David. Truman, 1992, New York: Simon and Schuster, 550-575. Truman quoted in Robert H. Ferrell, Off the Record: The Private Papers of Harry S. Truman, 1980, New York: Harper and Row, 55-56. Williams, Appleman William. The Cold War Revisionist, 1967, The Nation, 13 November, 492-495. Lerner, Mitchell. Review of Dennis D. Wainstock, The Decision to Drop the Atomic Bomb, 1997, H-PCAACA, H-Net Reviews.

Cliques in High School Essay

In high school, students feel presured to fit in with a certain group of people share the same intrests as them, this is better known as cliques. This makes many students feel left out and lonely while at school. Cliques are always around eachother wiether its in between classes, at lunch, or after school. There are many different reasons that cliques in high school are formed. The fear of surviving alone in high school is a main concen for many students that find it hard to make friends, this is one example of why cliques are formed. Cliques are developed by student’s needs to establish an identity and to be accepted. Students always seeks their identity and one way to do that is to choose a group of students who have the same identity as them. Teenagers love to explore and take risks. In forming cliques, especially with those groups who are popular, they develop a sense of power. Cliques are also formed because of peer preasure. This is because teenageres feel a sense of security when they are around people they look up to. There are many different types of cliques students form in high school. Typicly in highschool the athletes tend to hang out together. This clique is known at the jocks. The intrests of the students that make up this group include sports, dating, and their apperence. The guys in this clique are appealing to most girls in the school. Jocks feel a sense of superiority and tend to bully or pick on the other students they are not a part of this clique. The students in this group are made out to be the most popular kids in school and many others become envious of them. Another clique formed by highschool students are the nerds or the geeks. This students that make up this group are intrested in learning, computers, and video games. These students tend to make good grades and are very smart.  Most nerds tend to be in the school band. This group is most of the time known as the least popular in the school. Therefore they get picked on more than any of the other cliques, mainly by the jocks. The students who dress in dark colors and are very intriverted are refered to as the emo group or misfits. The intrests of the people who make up this group are loud music, skateboarding, and art. The apperence of this group differs from the others in that they have a very unique style. Dyed black hair, tight t-shirts and skinny jeans are only some ways this group would express themselves. There are many disadvantages of being involved in a clique throughout high school. For example, being in a clique can lead students to make stupid mistakes and decions. People involved in cliques are more likely to get pregnant or do drugs while in high school. Being involved in a clique could also spark jealously in less popular people. Along with the disadvanges comes many more advantages of being involved in a clique. Being involoved in a clique allows students to learn to be more comfortable around others. It also helps increase students’ self confidence. Students who are involved in a clique have a greater chance of not getting picked on throughout high school. Having a large group of friends and knowing that someone always has your back is another advantage of being in a clique. This, as many students should know, helps getting though high school much easier. In conclusion, being in a clique makes high school much easier to get through but can also cause a lot of unnesicary drama. Since fitting in is so important to in high school, cliques are an easy way for students to feel a sense of belonging. Cliques are very influencual in high school because they affect every student in some way or another.

Free Essays on The Influence Of Elizabethan Values On Shakespeares “The Taming Of The Shrew“

The reign or Queen Elizabeth I was one of the most fruitful and prosperous times in European history. The legacy of all that was achieved during her time still lives on today. Some of the greatest examples of these achievements are William Shakespeare’s many works of literature. The clothing, relationships between men and women, and the music of the Elizabethan times are portrayed several times throughout William Shakespeare’s â€Å"The Taming of the Shrew†. One of the most influential times in European history was when Queen Elizabeth I was ruling. Elizabeth reigned for about forty-four years, ending in 1603 (Olsen 74). Elizabeth came into the crown when her father, King Henry, decided to break away from the Roman Catholic Church, and named himself the head of the new Protestant Church of England. He was succeeded first be his son Edward, and then by his elder daughter Mary. Both claimed the crown, but met early s. Elizabeth inherited the crown after â€Å"Bloody Mary† passed away (75). Elizabeth’s court was one marked by constant growth and achievement, principally in the areas of music, literature, and the arts. Queen Elizabeth was considered to be a large â€Å"consumer† of the arts, undoubtedly acting as a catalyst to the ever-growing air of artistic renaissance (74). She believed that music should not only be secular, but enjoyed by the masses as a leisure activity as well (Editors 73). Among oth er changes during her reign, Elizabeth’s court valued clothing very highly, as the Queen herself proved to spend an innumerable amount of money on clothing and jewels. The Queen was also an enthusiast of theatre, and a large aficionada of William Shakespeare. William Shakespeare is one of the most famous play writes of all time. His works are known all over the world, and are used in English curriculums of the greater part of schools. William Shakespeare wrote such classics as â€Å"Romeo and Juliet†, â€Å"Love’... Free Essays on The Influence Of Elizabethan Values On Shakespeares â€Å"The Taming Of The Shrewâ€Å" Free Essays on The Influence Of Elizabethan Values On Shakespeares â€Å"The Taming Of The Shrewâ€Å" The reign or Queen Elizabeth I was one of the most fruitful and prosperous times in European history. The legacy of all that was achieved during her time still lives on today. Some of the greatest examples of these achievements are William Shakespeare’s many works of literature. The clothing, relationships between men and women, and the music of the Elizabethan times are portrayed several times throughout William Shakespeare’s â€Å"The Taming of the Shrew†. One of the most influential times in European history was when Queen Elizabeth I was ruling. Elizabeth reigned for about forty-four years, ending in 1603 (Olsen 74). Elizabeth came into the crown when her father, King Henry, decided to break away from the Roman Catholic Church, and named himself the head of the new Protestant Church of England. He was succeeded first be his son Edward, and then by his elder daughter Mary. Both claimed the crown, but met early s. Elizabeth inherited the crown after â€Å"Bloody Mary† passed away (75). Elizabeth’s court was one marked by constant growth and achievement, principally in the areas of music, literature, and the arts. Queen Elizabeth was considered to be a large â€Å"consumer† of the arts, undoubtedly acting as a catalyst to the ever-growing air of artistic renaissance (74). She believed that music should not only be secular, but enjoyed by the masses as a leisure activity as well (Editors 73). Among oth er changes during her reign, Elizabeth’s court valued clothing very highly, as the Queen herself proved to spend an innumerable amount of money on clothing and jewels. The Queen was also an enthusiast of theatre, and a large aficionada of William Shakespeare. William Shakespeare is one of the most famous play writes of all time. His works are known all over the world, and are used in English curriculums of the greater part of schools. William Shakespeare wrote such classics as â€Å"Romeo and Juliet†, â€Å"Love’...

What is investment and an introduction to investing The WritePass Journal

What is investment and an introduction to investing Introduction What is investment and an introduction to investing IntroductionWhat is investment and an introduction to investingFactors to consider to when investing in a companyLiquidityProfitabilityCapital structureGearingInvestor relationsShare price trendsCorporate social reportingCompany background Marks and spencerEasyjet Profitability for marks and spencerConclusionRecommendationsReferencesRelated Introduction What is investment and an introduction to investing Investment is a term to describe in business, which is totally dependent on how money or capital used to buy assets or where as the financial instruments which is to create profit return which is used to relating to the interest and income. The different types of investment used in finance are when purchasing securities or any other financial assets that are purchased from the capital market. Investment describes that when you are buying in the capital market it shows that a market has a high liquidity. Real life examples of investment include buying properties, gold, silver, insurance companies and cars. (http://finance.mapsofworld.com/investments) Financial investments are when investing in stocks, bonds or any type of investment.   Indirect investment is when investing with a third party such as the bank, pension funds which are available for old people and also there is a account which is made for students to invest in. Factors to consider to when investing in a company The factors to consider when investing in a company is how the company is generating profit for the next five years The next factor is that look at the company’s share prices and how well the company is performing on the London stock exchange. The main point of investing and putting money in a company is that how much returns on investment that they will get back. Investors should also look the newest addition of the annual report and analyse what so good in that company compared to others to invest in that company There is also a 50/50 chance of losing money when investing in a company and there is also 50 % chance of getting more money than you have invested in. Investing also contain huge amount of risk. Liquidity Liquidity in the finance terms refers which has the ability to change assets into cash quickly in order to repay the debts, which refers to a current liability.     The main points of liquidity in a company is that to meet the needs for liquidity where as the company must have the needs for cash because this shows that the cash in hand is relevant to the company can earn more cash or borrow money by paying off the debtors.   The liquidity of a company also depends on the short notice of cash, the cash in hand and also what the company reputation is in the financial market. Www.Riskglossary.com/liquidity Profitability Profitability is a word to describe how a company can generate or make earning form their products. The purpose of profitability is to help investors look at how the company has been performing over the two years and also they do this by using the profitability ratios and this is used to help the investors how the company has been performing over the two years and also the investor may choose one of the best companies to invest in. The profitability ratio measures seven different ways of how a company is using and how are they making their profits. The main points of profitability ratios are the gross profit and operating profit margin. investopedia.com/terms/p/profitabilityratios Gross profit is where the costs if goods have been sold which shows a percentage of sales. The gross profit margin shows how good the company or business is performing and how are they controlling their costs and also the stock of their products where as it is being sold and given to the customers. The bigger the gross profit it is showing that the company will get a higher amount of profit. Operating profit margin is where earning before interest and taxes which is included in the comprehensive statement which measures how well the company is performing overall efficiency and also showing all the expenses incurred for the period and also the business activity that the company is doing. http://tutor2u.net/business/presentations/accounts/profitabilityratios/default.html Capital structure Capital structure is how a company receives their money to help investors of how to finance or manage their money in an organisation. The purpose of capital structure in a business is that it shows where to allocate the shares in order to purchase new financial assets, which they must sell the shares in an organisation to buy the new assets. investopedia.com/terms/c/capitalstructure.asp Gearing Gearing is when a business or organisation manages or receives it money to the business activities that what exactly are they doing. Example of gearing includes bank loans, debentures, loans and shareholders.   A company or business which can use gearing to analyse which tells the potential investors that a company with a high gearing ratio is going to be weak in investing because it probably will not have the money is financed by long term loans where is shows there is a low gearing ratio is for shareholders and for retained earnings. investopedia.com/terms/g/gearing.asp Investor relations Investor relation in business states that it how a company or organisation gives financial data about the company and also shows how well they are doing financially to the shareholders. investopedia.com/terms/i/investorrelations.asp Share price trends Share price trends is where it shown on the London stock exchange which looks at company’s shares prices and looks at what has happened daily, weekly, yearly and monthly. All the UK based companies are FTSE 100, which are the best 100 companies in the UK Corporate social reporting Corporate social reporting in business looks how well an organisation is how good a company stabilizes. For example how a company create products for the environment the product must be eco friendly and it also look at the social factors and environmental issues of when a company is creating a product. consultnet.ie/Corporate%20Social%20Reporting.htm Findings Company background Marks and spencer Marks and spencer is one of the biggest leading retailers in the UK as they achieve very high profits such as net and gross. Marks and Spencers also consider how to attract their customers and also expand their marks and spencer branches locally and internationally.   Marks and spencer also think about future plans of how to improve the profitability and also Marks and spencer’s have recently have been making organic food to help customers to eat healthy and it was made to make the environment a better place to live. Marks and spencer annual report pg 1 Easyjet Easyjet is one of the successful and leading airline companies in the UK and Europe.   The purpose of Easyjet is to give customers the value for moneys and safe when travelling with Easyjet.   Easyjet also offers a good product and airline fares which apply to leisure activities and business, which is in a range of UK and European routes. Easyjet annual report pg1 Profitability for marks and spencer Marks and spencer is one of the biggest retailers in the UK because it shows they are able to generate high profits which are taken from the shareholders that they invest in and which also gets the results that shows the shareholders get paid dividends each year.   Also marks and spencer has a very long-term strategy because this shows how they can generate their long-term profits for the future.  Ã‚   Marks is spencer is also good for investing in the business which consider benefits for example is opening and creating more products and thinking about services is to get more money from the investors to improve the profitability of marks and spencer. Marks and spencer annual report Profitability for easy jet Easyjet for the last couple of years are doing well in the business market and also overall easyjet financial highlights are that there is continued growth in the total revenue per seat, which is 5.1%, but last figures show it was 8.6% so the change in percentage was 3.3 %. This shows that the shareholder has got a higher number of dividends in 2010 because it is a 3.3 % increase, which shows that they have profitability. Looking at the airline industry it shows easy jet is a low cost airfare airline which shows Easyjet are very well structured in the market.  Ã‚   Easyjet are also in the airline industry shows that the fares are going to increase so the business and leisure activities might decline for easyjet causing them to lose profits. Easy jet annual report Analysis of both companies Making the analysis of both companies and seeing both of the companies profitability it shows that marks and spencer is a business is making more cash which shows it is very good for the investors because marks and spencer have a better return on equity which shows marks and spencer have a better profitability than easyjet. Looking at easyjet as a business it is more profitable for the investors to invest in. Look at appendix Liquidity of easy jet and Marks and spencer Marks and spencer are quite weak at their liquidity because they cannot convert their assets into cash because marks and spencer don’t meet the need for the criteria because the company have invested in management systems which main aim is to reduce all the costs and make a high level of customer satisfaction which shows they are think about their long term goals which is to maintain profitability. Marks and spencer annual report Looking at easyjet profitability it shows that in the annual report it is shown that they are able to use liquidise which shows that they convert their assets into cash. When current situation arises such as volcanic ash disruption, winter snow disruption and air traffic control and this is to show that how easy jet can use liquidity to pay for the current situation but a disadvantage is that they might not be able pay off the long term loans. Easy jet annual report Analysis of liquidity of easyjet and marks and spencer. Looking at both of the companies liquidity it shows that easyjet has a higher liquidity factor which shows they have a higher current liability which tells you about how they can pay off the currents situations and also easyjet has more cash than marks and spencer as they can convert their assets into cash so easyjet can then make payments for dividends for marks and spencer. Look at appendix Capital structure Marks and spencer use capital structure and gearing by looking at all their finances which are the current liabilities such as bank loans, retained earnings finance rent lease is when you rent a shop branch. Marks and spencer borrow money from the bank and then marks and spencer will pay the bank later. Also if the interest rates are high for marks and spencer may not be able to pay of the long-term debts. Marks and spencer annual report Easyjet uses capital structure and gearing by looking at the money available which are all the long-term loans and which are looked at by the finance lease payments. The capital structure reviewed is looked is having the financial resources in place to support the circumstances occur that arise to the company’s which can withstand the company’s stock. These risk show that easyjet take are safety and security and incidents that are having a effect on the reputation, operational and the financial performance of the company.   The other risks that easyjet take is macroeconomic which is the effect of the residual value of the aircraft.   The next that easyjet risk they take is whether competition in the airline that can also result to the losses of the market shares. The next risk that easy jet take is where the impact on easyjet is where in the business market is the cost base and the market share of easyjet.   The last risk that easyjet take is environmental issues which there is lots of customer demand for easyjet. Easy jet annual report Analysis for both companies for capital structure and gearing. Looking at both of the companies it is shown in the appendix that marks and spencer have a higher long term finance which equals the liabilities which shows how the ratio is and how the largest amount of interest charge but there is a bigger risk so in the last couple of years it is shown that marks and spencer are doing better than easyjet. The figures show that the long-term debts to equity show how safely they can borrow money after a long period of time. The figures show they are more than 50% so this states that marks and spencer borrow more safely than easyjet.   The figures show that gearing that easyjet has a higher gearing than marks and spencer so this shows easyjet knows how to finance its operations. Look at appendix Investor relations Investors relations is when marks and spencer is that when the board members of marks and spencer is the main points of investor relations is that it has a good brand, clear plan and also marks and spencer has the people and employers which have very good leadership skills and also it is how the managers motivate the employees and gives the customers something to cheer about.   The importance of investor relations is that marks and spencer thinks about the long-term strategy and plans of the business. The approach to governance report is how marks and Spencers is thinking about what correct steps and decisions to take which are the potential shareholders, managers, employees and suppliers and also the environment.   Marks and spencer take the correct steps by doing the right thing by taking the right point across the business, which shows the correct balances, which is treating customers and supplier with kindness and respect. Marks and spencer annual report The investors in easyjet gives a chance to all it shareholder to have a say against the board of easyjet plc.   The easyjet investor will talk about how the business issues effecting easyjet and also how the relation department which talks about the easyjet which is about easyjet operations and presentations of the company. Easy jet annual report Analysis of investor relations The analysis of both of the companies is that it shows both of the companies are mature which shows that both of the companies have perfect management programmes. The disadvantage between easyjet and marks and spencer is that easyjet and marks and spencer are that easy jet has better researching and development methods in their products better than marks and spencer.   Easyjet also feels help out the investor when it involves the business activities Easyjet also offers and provides more information than marks and spencer such as monthly transactions going in and out which can show investors making the correct decisions in which company to invest is. Look at appendix Corporate social reporting in marks and spencer use in the products which are climate change, waste materials, natural resources and fair partner and health and well being of marks and spencer.   Marks and spencer try to decrease the greenhouse gases that produce and also mark and spencers in the last couple of years have cut down the carbon emissions by eight percent.   Marks and spencer’s have also help customer and employees who has made them choose them for a healthy lifestyle and also their 81% salt reduction on the food products.   Marks and spencer also ensure that their raw materials come from sustainable sources. Marks and spencers annual report and also look at appendix Easyjet in the corporate social reporting is that easyjet use composite risk value, safety management programme and airborne volcanic object identifier. Composite risk value looks at how safely the manager reports to the board, which is marked and looked at the members of the easyjet.   The safety management looks at how to look and identify the potential hazards and looking at all the risks involved and looking at the different changes which effect and the chosen hazards, which they may find a solution.   Airborne volcanic object idenfier look at how easyjet looks at the management systems with the infrared technology which is the aircraft, which is given help to the pilots to see volcanic ash, hundred kilo metre ahead in the attitude. Easy jet annual report Analysis of corporate social reporting of the both companies. The analysis of both of the companies is that marks and spencer shows they have a better way of showing it better than easyjet and also marks and spencer think about how to make the product eco friendly for the environment.  Ã‚   Easyjet has a major advantage compared to marks and spencer is that they main four points which are included which think about the safety of the customers and give the customers the value for money when travelling with easyjet and also think about why to invest in a company for easyjet. Easy jet annual report and marks and spencer and also annual report Analysis of the share trend of marks and spencer and easy jet   The share prices trends compared to marks and spencer and easyjet throughout for the year is at the start of the year easyjet figures shows that there is 20,000 pound difference and throughout is shown in the appendix it has been dropping and also been rising and then went to a constant price buts marks and spencer company share prices have been constant but they have lower share prices than easyjet so it better to invest in easyjet because it shows to the investor to get a better return back for how much you will put in the business. Look at appendix Conclusion As you can see from the analysis above it shows that easy jet and mark and spencer are both stable companies, which are currently in profits. Marks and spencer is a better company compared to easyjet is that in the profitability figures is shows that marks and spencer has a better return on sales than easyjet as this shows is this ratio describes how well the performance of the company is doing and also and getting the maximum sales available. Comparing both of the companies liquidity shows that marks and spencer has a better liquidity which shows that they have more cash in hand so it better to pay of their current obligations.   If you look at the retail industry and you look at the marks and spencer where the major competitors are and also looking how good are those companies are good to invest in. If you look at the retail industry it is current in huge profit so this shows the investors if they want to invest in marks and spencer they will get a higher dividend the following y ear. When looking at the airline industry have to look at other airline companies how are their share prices compared their share prices and also how are doing are losing profit or they gaining profits.   If looking at the share price trend is shown in the graph that easyjet has a higher share price so it better for the investors to invest in easyjet because it is shown that company has a got a high share price in the current market. Easyjet compared to mark and spencer capital structure and gearing show that marks and spencer know how to finance it money properly and also think about how total debts which equals to total amount of the total amount of assets which basically is how it focuses on the financial structure and also it shows how well marks and spencer has a got very good financial structure and also shows how effective marks and spencer’s use it finances which shows how well marks and spencer and easy jet are doing for the last couple of years. Recommendations The recommendation is that the company that I would go for is that marks spencer’s rather than easyjet because marks and spencer has a very good liquidity, profitability capital structure and gearing ration but the major disadvantage is the share prices and trends is that easyjet has a higher share price than mark spencer that is the only factor that effect that gives a weakness on marks and spencer. Investors should invest marks and spencer because it a well know profitable company and is well known internationally and will get a better return on equity at this shows the investor will get a higher dividend per year which is a good company to invest in. References www.investopedia.com marks and spencer annual report 2010 easy jet annual report annual report www.investorwords.com www.riskglossary.com/liquidity www.tutor4u.com/business and profitablity (http://finance.mapsofworld.com/investments) Books references Financial accounting and reporting (barry Elliot and Jamie Elliot Company accounts fourth edition roger groves Accounting international edition harrision

The Meaning and Origin of Famous German Names

The Meaning and Origin of Famous German Names Have you ever wondered about some of the famous German last names youve heard or read about? Whats in a German name? The meaning and origins of names are not always what they seem to be at first glance. German surnames and place names often trace their roots back to old Germanic words that have changed their meaning or gone out of use entirely. For example, the last name of author Gà ¼nter Grass seems to be obvious. Although the German word for grass is das Gras, the German authors name really has nothing to do with grass. His last name comes from a Middle High German word with a very different meaning. People who know just enough German to be dangerous may tell you that the surname Gottschalk means Gods rogue or Gods scoundrel. Well, this name – borne by the famous German TV host Thomas Gottschalk (virtually unknown outside of the German-speaking world) and an American department store chain – actually has a much better meaning. Similar mistakes or mistranslations can arise because words (and names) change their meanings and spellings over time. The name Gottschalk goes back at least 300 years to a time when the German word Schalk had a different meaning than it has today. (More below.) Arnold Schwarzenegger is another famous person whose name is sometimes explained in a misleading and even racist way. But his name is only confusing to people who dont know German very well, and it certainly has nothing to do with black people. The correct pronunciation of his name makes that very clear: Schwarzen-egger. Learn more about these and other names in the alphabetical list below. Also, see the list of related Germanic name resources at the end. German Surnames of the Rich and/or Famous Konrad Adenauer (1876-1967) - First chancellor of West GermanyMany surnames come from a geographic location or town. In the case of Adenauer, who served in Bonn as the very first Bundeskanzler, his name comes from a small town very close to Bonn: Adenau, first listed in the records as Adenowe (1215). A person from Adenau is known as an Adenauer. The German-American Henry Kissinger is another example of German name derived from a town (see below). Johann Sebastian Bach (1770-1872) - German composerSometimes a name is exactly what it seems to be. In the case of the composer, the German word der Bach means that his ancestors lived near a small stream or brook. But the name Bache, with an added e, is related to another old word meaning smoked meat or bacon and hence a butcher. (The modern German word Bache means wild sow.) Boris Becker (1967- ) - former German tennis star. He has an occupational name far removed from how Becker gained fame: baker (der Bcker). Karl Benz (1844-1929) - German co-inventor of the automobileMany last names were once (or still are also) first or given names. Karl (also Carl) Benz has a surname that was once a nickname for either Bernhard (strong bear) or Berthold (splendid ruler).   Gottfried Wilhelm Daimler (1834-1900) - German co-inventor of the automobileOlder variations of Daimler include Deumler, Teimbler, and Teumler. Not exactly a name meaning desired by someone dealing with cars, Daimler is derived from an old southern German word (Tumler) meaning swindler, from the verb tumeln, to overcharge or cheat. In 1890, he and his partner Wilhelm Maybach founded the Daimler Motoren Gesellschaft (DMG). In 1926 DMG merged with the Karl Benz company to form Daimler-Benz AG. (Also see Karl Benz above).   Thomas Gottschalk (1950- ) - German TV host (Wetten, dass...?)The name Gottschalk literally means Gods servant. Although today the word der Schalk is understood as rogue or scoundrel, its original meaning was more like der Knecht, servant, knave, or farmhand. In the early 1990s, Gottschalk and his family bought a home in Los Angeles (Malibu), where he could live without being mobbed by German fans. He still spends summers in California. Like Gottlieb (Gods love), Gottschalk was also a first name. Stefanie Steffi Graf (1969- ) - former German tennis starThe German word der Graf is the same as the English title of nobility count. Gà ¼nter Grass (1927- ) - German Nobel-prize winning authorA good example of a surname that seems obvious, but isnt the famous authors name comes from the Middle High German (1050-1350) word graz, meaning angry or intense. Once they know this, many people think the name suits the often controversial writer.   Henry Kissinger  (1923- ) - German-born former U.S. Secretary of State (1973-1977) and Nobel Peace Prize laureateHeinz Alfred Kissingers name is a place name meaning a person from Bad Kissingen, a famous spa resort town in Franconian Bavaria. Kissingers great great grandfather (Urgroßvater) derived his name from the town in 1817. Even today, a person from Bad Kissingen (pop. 21,000) is known as a Kissinger. Heidi Klum  (1973- ) - German supermodel, actressIronically, Klum is related to the old German word  klumm  (knapp, short, limited;  geldklumm, short on money) and  klamm  (klamm  sein, slang for strapped for cash). As a star model, Klums financial situation certainly does not fit her name. Helmut Kohl  (1930- ) - former German chancellor (1982-1998)The name Kohl (or Cole) is derived from an occupation: a grower or seller of cabbage (der Kohl. Wolfgang Amadeus Mozart  (1756-1791) - Austrian composerBaptized as Joannes Chrysostomus Wolfgangus Theophilus Mozart, the genius composer had a last name that comes from a term of ridicule or mockery. First recorded in the 14th century as Mozahrt in southern Germany, the name is based on the old Alemannic word  motzen, to roll in  mud. Originally a first name (with the common ending -hart), the term was used for someone who was sloppy, untidy, or dirty. Ferdinand Porsche  (1875-1951) - Austrian auto engineer and designerThe name Porsche has Slavic roots and is probably derived from a shortened form of the first name Borislav (Boris), meaning famous fighter (bor, fighting   slava, fame). Porsche designed the original Volkswagen. Maria Schell  (1926-2005) - Austrian-Swiss film actressMaximilian Schell  (1930 - ) - Austrian-Swiss film actorAnother name with Middle High German origins. The MHG  schell  meant exciting or wild. Brother and sister also both appeared in Hollywood films. Claudia Schiffer  (1970- ) - German supermodel, actressOne of Claudias ancestors was probably a sailor or ships captain (der Schiffer, skipper). Oskar Schindler  (1908-1974) - German factory owner of Schindlers list fameFrom the profession of  Schindelhauer  (shingle maker). Arnold Schwarzenegger  (1947- ) - Austrian-born actor, director, politicianNot only is the former bodybuilders name a bit long and unusual, but it is also often misunderstood. Arnolds last name is made up of two words:  schwarzen, black   egger, corner, or loosely translated, black corner (das  schwarze  Eck). His ancestors probably came from a location that was forested and seemed dark (like the Black Forest,  der Schwarzwald).   Til Schweiger  (1963- ) - German screen star, director, producerAlthough it seems related to  schweigen  (to be silent), the actors name is actually derived from Middle High German  sweige, meaning farm or dairy farm. Schweiger has also appeared in several Hollywood movies, including as a villain in  Laura Croft Tomb Raider: The Cradle of Life  (2003). Johnny Weissmuller  (1904-1984) - U.S. Olympic swimming champ best known as TarzanAnother occupational name: wheat miller (der Weizen / Weisz  Ã‚  der Mà ¼ller / Mueller). Although he always claimed he was born in Pennsylvania, Weissmuller was  actually  born to Austrian parents in what is now Rumania.   Ruth Westheimer (Dr. Ruth)  (1928- ) - German-born sex therapistBorn in Frankfurt am Main as Karola Ruth Siegel (das Siegel, stamp, seal), Dr. Ruths last name (from her late husband Manfred Westheimer) means at home / living in the west (der West  Ã‚  heim). Books on German Family Names  (in German) Professor Udolphs Buch der Namen - Woher sie kommen, was sie bedeutenJà ¼rgen Udolph, Goldmann, paper - ISBN: 978-3442154289 Duden - Familiennamen: Herkunft und Bedeutung von 20 000 NachnamenRosa and Volker KohlheimBibliographisches Institut, Mannheim, paper - ISBN: 978-3411708529 Das große Buch der FamiliennamenHorst NaumannBassermann, 2007, paper - ISBN: 978-3809421856

Conscientious Objection in an all Volunteer Force Essay

Conscientious Objection in an all Volunteer Force - Essay Example Religious values and beliefs are the imperative reasons that caused the army personnel to fight â€Å"war against war† or other military related activities. During World War I and II, the concern of conscientious objectors, became more acute. Many young conscripts often believe that it is immoral and unethical to carry arms and ammunition with them as it is contrary to their religious values. As a result, many young men refuse army services and decide to undertake other civilian services. Sometimes, army personnel who are already working for military services become conscientious objectors when their mind and beliefs make a paradigm shift. In many countries, there is no official permission from military services departments for military personnel to renounce their participation in war times, option to resign this post and work for civilian services. Under these situations, conscientious objectors often confront with punishments, imprisonment, discrimination, prosecution etc. I n essence, a decision to compel an individual to engage in armed combats and serve the military, hampers the integrity and dignity of human beings. However, certain human rights association realized the sensitivity of conscientious objection issue and created relevant legislations to deal with such issue. The next paragraph focuses on few legislative actions which consider the sensitivity of the issue. Military Selective Service Act states comprehensive descriptions regarding the issue of Conscientious Objection. According to the Section 6 of Military Selective Service Act, if a person is not willing to pursue his career in military service due to political, philosophical, religious or social code, he can pursue noncombatant services. He can perform civilian work by maintaining the safety, health or interest. Council of Europe (1967) had passed a resolution that defended those individuals who refused to serve the military for other honest reasons. (Parliament Assembly of the Council of Europe No 337, 1967) Discussion Many authors and practitioners believe that military personnel present opposing views and behaviors to military services not only on the basis of religion, but due to other moral values as well. The study of Milenkovic (2003) states that besides having the religious reasons, more often citizens refuse to work for army services because of political, philosophical, moral, and ethical concerns as well. Current Situation After the Second World War, Roman Catholic countries and traditions especially, Belgium, France, Spain, Italy, Austria and Portugal legally recognized conscientious objection. On the other hand, countries belonging to communism regimes did not permit the legalization of this act. After the plunge of communism, many European Countries now recognize these acts by allowing conscientious objection and further spread it to other continents and countries. End State Goals In some authors’ point of view, there should be no permission o f the idea of conscientious objection due to numbers of reasons. Every nation aims to consolidate the number of army personnel of their country as it is very constructive and crucial for the security and sovereignty of the whole nation. The larger the number of military personnel, the safer will be the sovereignty of the nation as a whole. Possible Alternate Outcomes for the Current Situation The current situation allows conscientious obj

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American History Questions - Coursework Example The case occurred as a result of appointment of William as Justice of peace in Columbia. The new president (Jefferson) failed to recognize the appointment a declared it as unconstitutional. The matter was moved to Supreme Court. This case was a significant in the United States judicial system because it gave Supreme Court power to declare laws made by congress as unconstitutional (History.Com, paras.2-4) The four major innovations which advanced American ingenuity/transportation include emergence of electric vehicles. Secondly, was the emergence of satellites that control air traffic, as well as innovation of Maglev trains and smart roads (Waugh and John, p.45)? The two positive actions that Andrew Jackson’s did were voting a bill that helped to re-chartered banks such as National bank. Secondly, he successfully overcomes Carolina from nullifying tariffs law. The negative actions that Andrew Jackson executed is attacking and taking Florida by force. He signed the Indian removal act of 1830 that led to displacement and massive killing of the Indian population (Waugh and John, p.92). Among the three major battles of the Mexican American war include; the first battle of Palo Alto that took place in 08/05/1846 and was led by Alta who fighting Texas. The second war was the battle of Resaca de La Palma which took place on 09/05/1946. This battle was aimed at retreating for Monterrey. The third war-involved Monterrey which took place on September 1846 between date 21 and 24.In this battle Taylor defeated the Mexican (Waugh and John, p.84). The founders of Women rights movement and abolition include; Elizabeth Candy and antis lave movement may be compared in the sense that they both inspired women to fight against slavery. In addition, women anti-slave movements were mostly led by women provided a source of unity among women and a platform where women could

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Insurance - Term Paper Example Economics defines insurance as a form of risk management, which is an equitable transfer of a loss from an entity to another and money is the form of exchange (Birds 54). An insurer is the company selling the insurance; the insured is the buyer of the insurance policy, whilst premium is the amount charged for a certain insurance coverage. An insured entity is protected from risks that may occur; however, the insured risk must meet the requirements for it to qualify as an insurable risk. Nevertheless, the insurance industry is flooded with many companies issuing different types of insurance at competitive rates. The insurance companies offer different types of insurance, for instance, auto insurance, health insurance, accident insurance, life insurance, and home insurance among others. The concept of risk is very important to insurance, as it is concerned with uncertainties. An insurance cover is usually designed to protect a customer against losses. Generally, clients choose certain covers that guarantee them a peace of mind and financial protection. For instance, life insurance is designed to assist loved ones incase of death of the insured; it is in form of payment to the beneficiaries – however, cases of suicide are not considered, (Holland, et al 65). The policyholder does not benefit from this type of cover, since it is active when he dies, hence benefiting his next of kin. Some critical illnesses are added to life insurance, and in this case, the policyholder will be paid a lump of money referred to as annuity and they are allowed to keep the money incase they recover. Car insurance is another common type of insurance since each driver is required to attain car insurance globally. Some types of Car insurance cover the third party incase of an accident and offer legal protection, but this depends on the kind of policy the insured has. Coverage may include the damage of the car, theft of the car, medical expenses and funeral

Post War Era, 1946-1954 - Written Assignment Essay

Post War Era, 1946-1954 - Written Assignment - Essay Example ype, represents a fusion of jazz, blues, and boogie-woogie in a swinging upbeat designed to offer some comic relief in substance and rhythm, meaningfully and emphatically conveyed through percussions. Hoochie Coochie Man, on the contrary, features a more relaxed tempo and appears to have much inclination to romantic subjects with some degree of sophistication. In his performance, Muddy Waters was able to deliver a content peculiar with the black culture during post-war era. The need to tone down and experience soothing transition readily builds within the atmosphere and though the jazz level of the song leans towards neoclassicism, it is still one that could do justice to an unpopular struggle of uniqueness in which notes and succession remain unpredictable though artfully crafted to encourage slow yet sensational moves in response. As rendered through percussive selection, the music in Hoochie Coochie Man had been arranged to appropriately coincide with the overall composition such that it forms a trend in classic blues that was later to influence the modern rhythm and blues with flexible style and confidence. Choo Choo Ch’ Boogie seeks compatibility with those whose mood is up for raving and dancing in quick-paced steps and boogie fashion. An audience under rock and roll framework would most likely acquire fondness to blend with it, having a nature similar to the original preference. While Choo Choo Ch’ Boogie would normally target to have frolicking listeners, Hoochie Coochie Man is equivalently expected to play in front of a somewhat nostalgic or maudlin crowd hoping to be mildly stirred as thoughts dissolve into the blues with a little troubled lightness. It enables its audience to drift into a dimension of soul while maintaining a significant awareness of the reality. Being a mood music of its kind, either Choo Choo Ch’ Boogie or Hoochie Coochie Man brings about an attitude which each audience might not know they’d be taken into on the process. As

Team Working Assignment Example | Topics and Well Written Essays - 2500 words

Team Working - Assignment Example The theories of Belbins, Tuckman, and time management only solidified our project. A team binds itself in a chain only to be stronger. The success of a team is directly proportional to the overall work of the team. There is no "I" in "TEAMWORK". Teamwork is working together - even when apart. The Teamwork can be simply stated that it is less me and more we. In short, the Team can be best explained with this formula. When you complete the Belbin Self-Perception Inventory you will receive - among other reports - a 'fingerprint' of your Team Role preferences. Very few people display characteristics of just one Team Role. Most people have 3 or 4 preferred roles, which can be adopted or eschewed as the situation requires. Every division was made in accordance with the demands of the client. We collectively decided that all of us wanted to be a part of planning the project. While managing utility cost, studio equipment, and premise decision were assigned to one team member. None of us wanted to be left out of marketing campaign and presentation. Experts, Recruitment and Launch event were allotted to 2 members each. Thus subscribing to this theory we managed to fit in a number of roles. The fact that nobody in the team was indispensable made the project a lot easier. Each of us were a substitute for some body. In the absence of one of the team members during the marketing campaign we were prepared look after his work too. There... None of us wanted to be left out of marketing campaign and presentation. Experts, Recruitment and Launch event were allotted to 2 members each. Thus subscribing to this theory we managed to fit in a number of roles. The fact that nobody in the team was indispensable made the project a lot easier. Each of us were a substitute for some body. In the absence of one of the team members during the marketing campaign we were prepared look after his work too. In fact when we were assigning roles to reach we followed the Belbins theory of team roles. Team Roles Description (http://www.belbin.com/rte.aspid=3) Team Role Contribution Allowable weakness Plant Creative, imaginative, unorthodox. Solves difficult problems. Ignores incidentals. Too Preoccupied to communicate effectively. Resource investigator Extrovert, enthusiastic, communicative,. Explores. Develops contacts. Over optimistic. Loses interest once enthusiasm has passes. Co coordinator Mature, confident, a good chair person. Can be seen as manipulative. Offloads personal work. shaper Challenging, dynamic, thrives on pressure. Prone to provocation. Offends people feelings. Monitor evaluator Sober, strategic and discerning. Sees all options and judges accurately. Lacks drive and ability to inspire others. Team worker Cooperative, mild, perceptive and diplomatic. Indecisive in crunch situation. implementer Disciplined, reliable, conservative and efficient. Turns ideas into practical actions. Somewhat inflexible. Slow to respond to new possibilities. Completer finisher Painstaking, conscientious, anxious, searches out errors and omissions. Delivers on time. Inclined to worry unduly. Reluctant to delegate. specialist Single minded, self starting and

Post War Era, 1946-1954 - Written Assignment Essay

Post War Era, 1946-1954 - Written Assignment - Essay Example ype, represents a fusion of jazz, blues, and boogie-woogie in a swinging upbeat designed to offer some comic relief in substance and rhythm, meaningfully and emphatically conveyed through percussions. Hoochie Coochie Man, on the contrary, features a more relaxed tempo and appears to have much inclination to romantic subjects with some degree of sophistication. In his performance, Muddy Waters was able to deliver a content peculiar with the black culture during post-war era. The need to tone down and experience soothing transition readily builds within the atmosphere and though the jazz level of the song leans towards neoclassicism, it is still one that could do justice to an unpopular struggle of uniqueness in which notes and succession remain unpredictable though artfully crafted to encourage slow yet sensational moves in response. As rendered through percussive selection, the music in Hoochie Coochie Man had been arranged to appropriately coincide with the overall composition such that it forms a trend in classic blues that was later to influence the modern rhythm and blues with flexible style and confidence. Choo Choo Ch’ Boogie seeks compatibility with those whose mood is up for raving and dancing in quick-paced steps and boogie fashion. An audience under rock and roll framework would most likely acquire fondness to blend with it, having a nature similar to the original preference. While Choo Choo Ch’ Boogie would normally target to have frolicking listeners, Hoochie Coochie Man is equivalently expected to play in front of a somewhat nostalgic or maudlin crowd hoping to be mildly stirred as thoughts dissolve into the blues with a little troubled lightness. It enables its audience to drift into a dimension of soul while maintaining a significant awareness of the reality. Being a mood music of its kind, either Choo Choo Ch’ Boogie or Hoochie Coochie Man brings about an attitude which each audience might not know they’d be taken into on the process. As

Major Issues of Higher Education in Pakistan Literature review

Major Issues of Higher Education in Pakistan - Literature review Example This paper declares that apart from the problematic educational policies one of the major issues in higher education is gender difference. There is significant inequality among male and female students. Some fields are purely dedicated to females on societal level, for instance, medical profession. Contrary to this engineering and technology departments are usually filled with male students. Education provides many benefits apart from the acquisition of social power and therefore there should not be gender differences. The mind development, critical thinking, management skills and administration are all linked with education. If females are discouraged to enroll in universities then it is hard to expect that Pakistan will progress on national level. This report makes a conclusion that equal opportunity and organizational structures are actually influenced by both the micro and macro social factors. Since women face gender discrimination at the university level therefore they are exposed to similar issues during their stay at organizations which certainly reflects the lower moral values taught at the higher education institutions. Although research activities are increasing in Pakistan but overall there is a huge gap between the demand and supply of professionals who can actually conduct quality research work. Furthermore, the private sector universities are found to be receptive to the real market demands while allowing youth to access better education facilities. However, these facilities are still inadequate as compared to the number of individuals pursuing higher education in the country

Understanding the Risks and Benefits of Importing Liquefied Natural Gas (LNG) Essay Example for Free

Understanding the Risks and Benefits of Importing Liquefied Natural Gas (LNG) Essay In April, 2009, the national headlines were dominated with the story of a small, rogue group of modern day pirates who somehow managed to hijack highly armed American ships off of the coast of Somalia; these pirates were motivated by the huge financial gains to be had by stealing from the ships that are used to import liquefied natural gas (LNG), petroleum, and other energy resources from around the world, but primarily the middle east, a highly volatile region of the world for decades (Cordesman, 2004). While in itself the magnitude of what a small group of determined individuals were able to achieve is horrifying in its impact, there is a larger issue which came to light in the midst of the incident. That issue is a fair examination of the relative risks and benefits, specifically, of importing LNG to the United States. With this issue in mind, this research will explore several key facets of the question. Upon completion of the research, a better understanding of the overall topic will have been gained. This topic is especially interesting, as it encompasses the sub-topics of the energy crisis of the 21st century, international political complications, and much more. Risks of Importing Liquefied Natural Gas To begin, it is important to truly understand the risks of importing LNG; as with so many other facets of this topic, there are a wide variety of aspects to consider when tackling this pivotal question. While the threat of terrorism aimed at the United States has been a factor for decades, in the aftermath of the horrors of the 9/11 attacks, a renewed level of concern emerged for the protection of domestic chemical storage and transportation facilities against possible acts of sabotage. LNG facilities were identified as potentially attractive targets for terrorists, as the destruction of LNG supplies could dramatically affect the productivity of the nation, and the general perception is that LNG is highly explosive, which in fact will be dispelled later in this research. At any rate, ships bringing LNG to the US, especially in a post-9/11 world, are ripe targets for terrorist attack, representing a tremendous risk to those who are involved in the actual transportation of imported LNG (Johnson, et al, 2005). While LNG may not pose a huge threat once it is brought onto land, there is evidence to indicate that in the transportation of LNG via the tanker ships which are used to transport it, in the event of an LNG spill at sea, the effects could be huge. Without the means to contain the spill if it were to occur hundreds of miles from any given nation’s shore, LNG, when expelled into the water, poses a huge risk to the plant and wildlife that lives at sea. Eventually, if the spilled LNG were to reach the shores of any land mass, there could likewise be a large amount of soil pollution and the like, effectively undermining the environmental effectiveness of LNG when it is properly used in its intended applications (Downs, 2000). Financially, engaging in the importing of LNG can also be a risky proposition; in the previously presented scenario, if LNG shipments are hijacked for example, a huge loss of money for many stakeholders. Although all businesses carry their own relative level of risk, the importing of something like LNG, which is a prime target for theft or destruction, is especially risky. Lastly, the effort on the part of modern day pirates to try to steal as much LNG as possible from shipments meant for American importing represents a huge risk to both the financial and safety aspects of the shipments themselves; while one would probably say that the US should simply take military action against any nation from which these pirates hail, the diplomatic implications are far more complicated than that. The specifics of these implications will be discussed in more detail later in this research. Benefits of Importing Liquefied Natural Gas As one would expect, there are benefits to importing LNG that make the risks worth the effort of taking them. First, it is critical to understand the value of imported LNG for the United States and Canada alike, as well as countless other nations across the globe. For the purposes of this research, however, the focus is on the United States and LNG. The fact of the matter is that the United States’ production of LNG has been declining for at least the past decade, the only exception being the state of Alaska which still represents a vital source of LNG. However, even taking into account the access to LNG from Alaska, the United States still must import almost 98% of its needed supply of LNG, by some estimates. Further, additional estimates project that this trend will continue until at least 2025, and after that point, it is very likely that 100% of the LNG needed by the US will have to be imported from elsewhere, as even the expansion of available LNG from Alaska will be woefully inadequate to meet American demand (Kelly, 2005). Not only has the American supply of LNG diminished in recent years, but the demand has also skyrocketed for a variety of reasons. One of the reasons for this increased demand is an increase in the population of the US, which naturally increases the need for LNG in many applications, including residential, commercial, industrial and military. Additionally, the desirability of LNG as an energy source has increased given the growing effort to utilize energy sources which have very little impact on the environment, and the earth-friendliness of LNG makes it highly desirable for a way to provide energy without causing pollution, global warming and the like (Melamid, 1994). This research would be seriously lacking if at least some consideration was not given to the economic benefits of importing LNG for those whose product itself is LNG. As many people have realized in recent decades given the increase of political volatility in the middle east, this mostly desert, barren and hot part of the world is lacking in many of the natural resources that other nations use to support agriculture and other industries, this part of the world is highly dependent on the revenues derived from the export of LNG and other gas/oil products. Because of the reliance on this stream of income, the nations of the Middle East have in fact collaborated on the controlling of supplies and prices of LNG (Cordesman, 1997). While the details of the Middle Eastern situation will be discussed elsewhere in this research, suffice it to say at this point that there is tremendous benefit for the Middle East to continue to deal in LNG. Conversely, those who are involved domestically with the importing of LNG, there is a multi-billion dollar industry of opportunity to be reaped. The equipment alone to transport, store and dispense LNG represents a tremendous industry, employing hundreds of thousands of Americans. This is in addition to the endless number of end-users who use LNG as one of the factors of the production of other goods; as was mentioned earlier, this phenomenon will only increase with time, as the increased awareness of environmental responsibility will increase the desirability of LNG as a source of energy. While the environmental benefits of LNG have been mentioned several times already, this point deserves additional discussion as one of the many benefits that LNG provides. Not only is LNG a low impact element in terms of causing potential harm to the environment, relatively speaking, it is also quite safe in terms of its volatility. Unlike gasoline, for example, LNG is not highly explosive, and in fact, if LNG were to be ignited by an open flame, it would actually only generate a small, localized fire which in fact could be easily fought and contained. In the event of an LNG spillage, its nature as a dense gas makes it something that would only spread if it were hit by a hard, driving wind. Moreover, LNG is visible when released into the air, making it easy to avoid if it were to be spilled in large quantity. With the safety factor of storing LNG in mind, as a matter of fact, American storage facilities for LNG are required to have a sizeable safety zone of vacant land around them so should a leakage take place, the risk to the general population would in fact be nominal (Melamid, 1994). Environmentally, financially, and industrially, LNG importation has been seen to have many benefits which are substantial. However, in fairness, it is also important to discuss the effects that the importation of LNG has on other facets of everyday life, as well as international relations, homeland security, and much more.

Ethical Hackers And Ethical Hacking Information Technology Essay

Ethical Hackers And Ethical Hacking Information Technology Essay The Internet and the other information systems are acting a vital role in organizations today. More and more organizations have become depend on network services completely of partially. So, a single failure of the network can cause severe losses to the organization. However, due to this huge demand of Internet and network services, computer security and the serious threats of computer criminals have comes to the foreground. Computers around the world are systematically being victimized by hacking attacks every day. Most of the attacks are very organized attacks and the attackers are very well understood about the general system vulnerabilities. So if they found any of those vulnerabilities in a system, they might be able to steal everything they want from the system and completely ease their tracks within even in less than 20 minutes. That might be a huge loss for the company in term of money and reputation. Thus to avoid these kind of attacks companies should have to employ a mechanism to Identify vulnerabilities in networks, applications and systems before they can be exploited. Generally, this is the job of an ethical hacker. Ethical Hacking and Phases Ethical Hackers and Ethical Hacking An ethical hacker is a security professional who helps organization to take defensive measures against malicious attacks and usually the process he doing to find those vulnerable point is called Ethical Hacking. Sometimes this is also known as Penetration Testing or Intuition Testing. In this case, the ethical hackers are getting into the minds of computer criminals; think like them to find about innovative ways the hackers may use to get into the systems. Then organizations can take required actions to avoid those vulnerabilities. It has identified that the almost all computer systems have vulnerabilities that can be exploited by a hacker to come to do damages. This can be due to an unpatched application, a misconfigured router or a rough network device and it will be not able to detect unless penetrate the networks and assess the security posture for vulnerabilities and exposures regular basis. As the hacking is a felony in most of the countries, ethical hackers should only operate having required permission and knowledge of the organization that they are trying to defend. In some cases, to check the effectiveness of their security teams, an organization will not inform their teams of the ethical hackers activities. This situation is referred to as operating in a double blind environment. To perform productive penetration testing, the ethical hackers who are going to conduct the testing must have to have variety of in-depth computer skills. They should know how to look for the weaknesses and vulnerabilities in target systems and need to have the knowledge of the tools a malicious hackers use on system hacking. However, because not everyone can be an expert in all the required fields that an organization uses, such as UNIX, Windows, Linux, and Macintosh systems; usually ethical hacking is conducted by teams whose members skills complement each other. Generally, there are three types of ethical hacker classes. This classification is done based on the hacking purpose of the hacker. Black-Hat Hackers Are the individuals who has the necessary computing expertise to carry out harmful attacks on information systems. They generally use their extraordinary knowledge and skills for personal gains. The black-hat hackers are also known as crackers. Gray-Hat Hackers Are the individuals with a split personality. At times, this individual will not break the law and, in fact, might help to defend a network. At other times, the gray hat hacker reverts to black hat activities. Thus we cannot predict their behaviour. White-Hat Hackers Are the individuals who usually have exceptional computer skills and use their abilities to increase the security posture of information systems and defend them from malicious attacks. These individuals probably are an information security consultant or security analyst. Why Ethical Hacking is need to perform Although many people know hacking as a horrible thing, most of them not think that they would not be hacked. But this is not the real situation. Almost every computer system has security breach that the haceks could come in and for security purposes these vulnerabilities need to avoid. One of the most important reasons for ethical hacking is to find those security leaks in an organization network. To do this, companies can hire security experts who have great knowledge on cyber security and trained as ethical hackers. So they can use their knowledge to hack into the systems to find insecure areas. Then the company can take necessary actions to secure their networks easily. There are two kinds of security leaks that an ethical hacker can identify. Hacking in to systems to steel data If a company compromised with this sort of attack they will lose not only the information or money, they will lose their reputation as well. So that might be cause to lose their customers as they not feel their personal information and data are completely safe. Leaks allows to compromise to Viruses If the company network compromised into viruses, it will allow shutting down entire network in just minutes. More than that, some viruses are able to perform harmful activities like data deletions. So the company may lost important data. Thus to improve overall security posture and avoid intellectual property thefts, regular ethical hacking practise is very critical in an IT company. More importantly, that will help save company money in millions and will build the reputation as well. Also as this system penetration is performing, thinking with a mindset of a hacker who tries to get in to the system, the companies can completely rely on professional ethical hackers reports to adjust the company security posture. Framework of Ethical Hacking In order to complete ethical hacking processes successfully, ethical hacking professionals have introduced several phases to follow up. In the there, they have break down the complete process in to several phases and generally both malicious and genuine users following that methodology. Following diagram illustrates those steps and it has described in detailed below. Anatomy of hacking Source: http://www.twincling.org/twincling/slides/ethicalhacking.pdf Reconnaissance This is the first step of any hacking attempt and generally the attacker tries to gather enough information as much a possible about the target system. This process also knows as foot-printing. In may gather information on areas such as determining the network range, identifying active machine, finding open ports, detecting operating systems. There are two ways reconnaissance is performing. Active reconnaissance: Is the process of live exploration of the system to find about the information such as running operating systems and services, open ports, routers and hosts. Passive reconnaissance: This involves monitoring and finding information or clues on the network using network sniffers or other mechanisms. The information can be domain names, locations, contact numbers etc. Sometimes this involves mechanisms such as searching through organizations or persons discarded materials. Following are some of clever ways or the tool, that reconnaissance can be perform against a target network. Using Google This is the most common and efficient way of finding information about a company. As the Google is the most common search engine using in the Internet, Google can be use to find publicly available information about target system. Sometimes, even though the company has removed the data from their web sites Google will be able to provide information from its caches. Thus Google can be use to begin the reconnaissance process. DNS Information tools The next best way to get information about a company is their domain name. If you know the domain of a company rest of the information such as their IP address, contact information and locations can be find easy using DNS tools. For this purpose, most common command line tools are whois and dig and they will show above DNS information in text. But the web sites like www.dnsstuff.com, www.samspade.org, www.geektools.com and www.easywhois.com will provide same information in more user friendly way. Those tools have various options and can provide information quarrying by the IP address or domain name. Also the command nslookup will map the domain name to the IP address or vice-versa. Arin Arin is a very well known web based tool to find network ranges which a company holding. Just entering a single IP address of the range ARIN can give the whole network range the company owns. Social Engineering After knowing the basic information about a company, the best way to get know more information about the company is performing social engineering. In here, hackers trick people into revel information by themselves. The common way is calling or meeting employees and tricks them to get more information. Scanning This is the second phase of hacking framework and involves acquiring more detailed information based on the data collected in early phase. This is very similar to the active reconnaissance and in this phase it tries to dig into little deep. Generally this phase includes activities such as indentifying live hosts, discovering running services and their ports, detecting the running OS. Main target in this phase is to build the blue print of the target network including the live host IP addresses, opened service ports. The hackers use various scanners in this case and few of their techniques listed below. Ping To identify the active hosts in a networks Ping is the best tool. It can provide the information such as status of the host, host name and their TTL details. It is a very simple utility uses ICMP packets to scanning. Ping send ICMP packets to a target host and if it receives the acknowledgment we can make out the system is active. There are few handy tools that can be used to automate this ping process to check the availability of range of IP address. Few examples of them are Hping, icmpenum, NetScan Tools. Traceroute Traceroute is a tool that can use to mapping the location of a targeted host. It uses same technology as Ping and shows the exact path to the target host. NMap NMap is the most popular port scanning tool and it is a free and open source utility. Both malicious and genuine users use to identify vulnerabilities on computer systems. It has many options and it is able to perform almost every type of scan like connect scan, half open scans, SYN scan etc on a targeted host. Also it is a very useful tool for task such as network inventory, managing service upgrade schedules, and monitoring host or service uptime. NMap can scan host in a network range straight away and it is able to detect the versions of the operating system that running on the targeted system too. WAR Dialling This is a tool widely used earlier time to detect active modems in the networks. This was a common hacking tool as there were many deal-in modems available in the network to enable their employees to login into the network. The program can automatically dials a defined range of phone numbers and logs the success full attempts in to its database. But as the modem technology is getting obsolete very fast this is not using very much. Banner grabbing Another useful technique to find about running service ports is called banner grabbing. In this case the hackers tries to connect to well know port such as 80, 8080, 25, 110, 23, 22 etc using telnet. So if the trying service is running on the target server it will display the service banner including the type of the software and running version. Thus the hackers can grab that information to their building blue-print. Enumeration (OS / Application Attacks) This is the hacking technique of convincing some target servers to provide them some information about the system which are vital to precede the attack. The information the attackers normally target are resources and shares available in the system, valid users and user groups and about running applications etc. The common way of enumeration is by use of the null sessions, the sessions which usually have no username or password. Once the hacker gets into the system the he starts enumeration by using some tools to find out the data he wants. There are several tools available that uses to do these queries. NBTscan and Netbios Auditing tools are few commonly using tools. Hackers also enumerate the systems using the SNMP protocol too. Enumerating the SNMP protocol hackers can get the information they want easily. This is an easy way than using null session. But as SNMP v3 sends data after encrypting it, that data need to be decrypt before use it. SNMPutils, IP Network Browser, SNMP Informant, Getif are some of tool use for SNMP enumeration. Gaining Access As all above phases are only hacking preparation phases, this is the phase the actual attack is executing. The hacker will use the blue-print he created during previous phases. During this phase the attacker tries to launch attacks targeting the applications, operating system and the network. To do that, hackers may launches DoS attack, buffer flow attacks, application attacks and even they may insert viruses and Trojan horses to get access to the network. Another goal of the hackers is to gain the highest level privileges he can get. If so, he will able to delete all the tracks and evidence of his activities without any issue. Also if the NetBIOS TCP 139 port is open and accessible the easistt way to login to the system is guessing the password. Thus the first attempt of the attacker will be guessing the system passwords to enter with the highest level of privileges to the system. Most of the times, this step will be an easy task, because most of the users keep their password to an easy-to-remember one. Also if any information available about the user like family members names, childrens name, birthday, there is a great potential to be the password one of them. Also there are lists of commonly using password and the hackers can try those passwords to login to the system. If they were unable to guess the password, the next step is to crack the password using an automated tool. There are several strategies used by the hackers to crack passwords. Social Engineering The easiest and the common method to crack password and the hacker calls or meet the user get the password from him tricking by some fraud. Dictionary cracking In here the cracking is performing using some collected words related to the user and list of commonly using password. The list is checking one by one and usually this is an automated process doing by a tool such as Legion. Brute force cracking This is an automated password cracking mechanism and this will just use combination different characters, letter and symbols to guess the password instead of dictionary words. Hybrid cracking This is a mixed mechanism of both dictionary and hybrid password guessing mechanisms. It will first try the dictionary passwords and then tries the letter combinations. Some automated password-guessing tools are Legion and NetBIOS Auditing Tool. However, the tools like L0phtCrack,ScoopLM, KerbCrack will allows the system administrators to audit there users password and let them know if anyone using such password which can be compromised to a password cracking tool. Other than above mentioned password cracking methods, hackers use keystroke loggers to intercept the uses key strokes to find their passwords. Those keystroke loggers are able to save into files or send all the user key stokes to a remote destination. There are two types of keystroke loggers. It can be either software based or hardware based. The hardware keystroke loggers must physically be installed into the system and the software keystroke loggers can be a action of a Trojan-horse. Few examples for keystroke loggers are ISpyNow , PC Activity Monitor , Remote Spy and following figure shows an example of a hardware keystroke logger. If the hackers could not able to track down the user password the hacker will try to get access to the systems using network attacks. There are several methods hackers will use to attack the networks. Following listed are few of them. Sniffing Attacks Sniffing id the process of capturing data from a network as they pass and storeing them to process offline. To this process hackers use various sniffing tools with different capabilities. Some sniffers can only work with TCP/IP while more sophisticated sniffers works with many other protocols including data link layer protocols. Also sniffing attacks can be use to grab user logins and passwords too. As the telnet, http, POP, SMB sends password data in plain text and travel around the network using sniffing attack they can be easily grabbed out. Sniffing can be either active or passive. Passive sniffing is performing at Hub networks and the speciality in there is that the all the machines in the networks sees all the traffic of the other machines. So the hackers can capture almost every data packet travels through the network. As the hub networks are not in real environments passive sniffing is very unlikely to happen. Active sniffing is takes place in switch networks and thus the hackers will not able to see other users traffics except the broadcast data. Thus the only possible attack is the man-in-the-middle attacks. In here an attacker is positioned in the middle of communications between two legitimate entities in order to capture data that passes between the two parties. As mentioned earlier, there are several sniffing tools available with different capabilities. The most popular sniffing tool is the Wireshark and it was formally known as Ethereal. It is a free network protocol analyzer and supports for both Windows and Linux operating systems. It is a very sophisticated tool and it is capable of capture traffic on the network and save it on disk, filter traffic according to the requirement and showing summery and detailed information for each packet. Few of other sniffing tools are Packetyzer, Dsniff, TCPDump, and Snort. Dos Attacks A DoS attack is a network attack that results in some sort of interruption of service to users, devices, or applications. Hackers use several mechanisms to generate a DoS attack. The simplest method is to generate large amounts data appearing as a valid network traffic. This type of network DoS attack saturates the network so that valid user traffic cannot get through. A DoS attack takes advantage of the fact that target systems such as servers must maintain state information. Applications may rely on expected buffer sizes and specific content of network packets. A DoS attack can exploit this by sending packet sizes or data values that are not expected by the receiving application. These attacks attempt to compromise the availability of a network, host, or application. They are considered a major risk because they can easily interrupt a business process and cause significant loss. These attacks are relatively simple to conduct, even by unskilled hackers. Maintaining Access By entering to this step the hacker has to be getting in to the system by any mean and this phase it is focus on to the established session maintaining. Thus the hacker is able to perform any file upload/download or any software tool inserting. In this stage hackers are trying to establish a hidden path to enter to the system next time easily. So to do that, they will insert some malicious software like Trojan-horses, sniffers keystroke loggers etc. Trojan-horses are malwares that carries out malicious operations under the appearance of a desired function. A virus or worm could carry a Trojan-horse. A Trojan-horse contains hidden, malicious code that exploits the privileges of the user that runs it. Games can often have a Trojan-horse attached to them. When running the game, the game works, but in the background, the Trojan-horse has been installed on the users system and continues running after the game has been closed. The Trojan-horse concept is flexible. It can cause immediate damage, provide a back door to a system, or perform actions, such as password capturing, keystroke capturing, executing DoS attacks. Some advance hackers writes custom Trojan-horses according to the requirement and those are very hard to detect. There are many examples of Trojan-horses like Tini, netcat, subseven, backoffice etc. Clearing Tracks This is the final step of the hacking framework and in here the hackers delete all the evidence and track of their access. Generally, in any operating system it keeps a record about the user logins, file deletes, file inserting, installing etc. So once hacker loges into a system his attempts and actions are logged in to operating system log files. So the hackers have to delete these logs. Although this is a very hard task to perform in reality, there are some tools do alternative actions such as disabling the operating system auditing, deleting all the log records, delete temporary log files etc. So executing tools like that they can delete their tracks, usually with all the other log files. There for system administrator may know that system has been compromised. The software tool auditpol.exe is a such tool that able to disable OS logging. Also attackers need to hide the files they uploaded in to the systems and to do this there are few techniques available call wrappers. These wrapper tools are able to hide the uploaded data as picture file. Design an Evidence Gathering Prototype Importance of a Evidence Gathering Prototype As shown above, the possibilities and opportunities are limitless a company can be targeted by a malicious attack. Although implementing correct firewall and security policies can minimize the exposure of many systems to the hackers, it is very unrealistic to completely avoid security breaches in a comport system. Therefore, it is very important to detect intrusion activities and limit as much as possible the damage they can produce. Installing well planed and configured Evidence Gathering Prototype with intrusion detection and honeypot capabilities will do that. In generally, intruder detection systems are able to record all the system activities on a given host or a network. Thus if the monitoring system is compromised or targeted to attack, all the useful information to track the attacker, are recording in the IDS system. Sometimes they can alert the system administrators about the attacks as well. One of another feature of such kind of system is that they are able recognize violations of an organisations security and acceptable use policies such as transfers of inappropriate material throughout the companys network, or downloads of authorizes data files, accessing restricted contents, use of unauthorized application, etc. Also, some systems are able to identify reconnaissance activities which may followed by hacking attacks. As these systems are able to keep log on every said incidence, the systems administrators can use those data in there ethical hacking exercises. Furthermore, they can get idea about the techniques attackers use, attack launching periods, times and frequencies, common types of attacks they get and about the locations of the attackers and etc. One of the side advantage can have installing a IDS system is that the deterring of hacking attempts, because being aware that their activities are being monitored the hacker might be less prone launch attacks. Thus installing a system in purpose of evidence gathering is very crucial and rest of this document will focus on designing a better prototype for that purpose. For example, a hacker can identify whether an IDS is present in the system if present that attacker may first attack the IDS to bring it offline. Architecture of the prototype The general idea of this prototype is to provide new defence mechanism to networks from huge varieties of behavioural network attacks. Especially rootkit attacks, buffer overflows, DOS / DDOS attacks, SQL injections and many other types of hacking in to a network. Keeping records of malicious behaviours and providing tracking down the intruders, this system will be a whole new protection concept for current networking intrusion threats. Techniques like Intrusion Prevention Systems, Honeypot and network Sniffers can be used as first line of defence to fights again unauthorized access to networks and network resources. But it is hard to use each of them separately in a network to prevent malicious attacks. So a good system should use all those techniques in a single system. Also only one technique will not suit either, as they may have some tribulations on it. Thus, the designing prototype uses all the techniques mentioned above. It will work as a choke point between the WAN and LAN so all the network traffic should flow through it and the traffic will inspect from there. About architecture, the prototype is consisting of three Intrusion Detection Systems, Honeypot and a monitoring console. Three IDSs will be Signature based, Anomaly based and Stateful-protocol analysis IDSs. All the incoming network traffic will be inspected by these IDSs before enter in to the LAN. If IDSs are detected any suspicious behaviours, they will send an alarm message to the Honeypot. Then the malicious traffic will start to circulate among the IDSs without the intruders knowledge. Therefore an intruder will not be able to perform continuous actions because the IP addresses of the traffic are keeping changing. The Honeypot monitor all the network traffic which will be forwarded by the IDSs and keep records of all behaviours. Allowing or denying the network traff ic to enter in to the LAN will be decided by monitoring the behaviour of the incoming traffic to the Honeypot. A separate monitoring console is connected to the Honeypot which also has an online monitoring and log making system so that the sources of any malicious traffic can be identified. Following figure show the overview of the system. Major components Signature based IDSs has a predefined database of attack signatures. It compares all the network packets against the attack signatures in the database. Anomaly based IDSs compares the network traffic against a profile build by previous trainings of network traffic behaviours and continually sampling all activities occurring within the system. Therefore it can react to new zero-day attacks. Stateful-protocol analysis IDs relies on vendor-developed universal profiles that specify how particular protocols should and should not be used, on decision taking. Core of the system is the Honeypot which will monitor all the network traffic flow through it. Monitoring console with a real time log making and tracking system implemented on it. This console provides a real time monitoring and online tracking system to track down and locate the intruders source. Network traffic database will store all the information about the traffic flow the Honeypot encountered, signature database and IP addresses of all the malicious / suspicious traffic flows. Capabilities of the prototype Signature based Intrusion Detection System Knowledge is accumulated by the IDS vendors about specific attacks and how they are carried out. Models of how the attacks are carried out are developed and called signatures. Each identified attack has a signature, which is used to detect an attack in progress or determine if one has occurred within the network. Any action that is not recognized as an attack is considered acceptable. Anomaly based Intrusion Detection System These are behavior based products that do not contain databases of attack signatures. They first go through a learning mode to build a profile of normal behaviour of a system or a network by continually sampling all activities occurring within the system. These IDSs will be configured to detect the Zero-day attacks which means configured to detect new and unknown threats. All anomaly based IDSs will be trained by using accepted penetration tools such as GFILanguard, Nesses, Nmap, Retina, NetCat and Enstealth. After the profile built all the activities are compared against it. If anything which does not match the profile occurs an alarm is triggered and packets will be tagged. Stateful-protocol analysis Intrusion Detection System This is little similar to anomaly-based detection technique. But it relies on profiles that provided by the device vendors. Those profiles enable IDPS to understand and track the state of network, transport and application protocols that have a notion of state. It can thus identify unexpected sequences of commands, such as issuing the same command repeatedly or issuing a command without first issuing another command upon which it is dependent. Honeypot Honeypot is an essentially decoy network-accessible resource, could be deployed in a network as surveillance and early-warning tools. Techniques used by the attackers that attempt to compromise these decoy resources are studied during and after an attack to keep an eye on new exploitation techniques. Such analysis could be used to further tighten security of the actual network being protected by the Honeypot. All traffic entering and leaving the Honeypot is logged. Honeypot can carry risks to a network, and must be handled with care. If they are not properly walled off, an attacker can use them to break into a system. Monitoring Console This machine is to examine the intrusion methods / traffic flow used by the intruder. This analyze will be done synchronizing with the Honeypot. Those details will be used to create complete reports about the encounters. The tracking system which is installed on the console will provide a complete track of the intruder. Other Features The prototype can analyze the behaviours of the incoming traffic since all the traffic should go through the system. Any intrusions which will match to the signatures, the Signature Based IDSs will alarm immediately to the Honeypot. By recording and tracking the traffic pattern, a decision can be taken whether to drop the identified traffic or track back the source of the intruder. The detected or suspicious traffic will be redirected to the Honeypot as the final action. Make use of the online tracking and log making system, the prototype can record all the behaviours in real time and provide a tracking system to catch the intruders. Commercially available Intrusion Detection Systems Snort Snort is a free and open-source network-based IDS system and it is the most commonly using intrusion detection system. It is a software-based NIDPS and able to perform both protocol analysing and content searching. Snort has intrusion prevent capabilities as well. So it is use to both actively block and passively detect a variety of attacks and probes. It uses signature, protocol and anomaly-based inspection to intruder detection. CISCO Secure IDS This